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From Individual Personas to Collective Personas

Authors:
Alain Giboin

Keywords: personas, collective personas, interaction design, social interaction design, user modeling, group modeling

Abstract:
Personas are user models that are represented as specific, realistic humans. Initially focused on the modeling of individual users, the Persona method (see, e.g., Cooper) is gradually changing towards the inclusion of collectives of users (groups, communities, etc.). In other words, a “Collective Personas” trend is emerging. This paper reports a literature review reflecting this emerging trend. It synthesizes some issues and avenues related to collective personas development.

Pages: 132 to 135

Copyright: Copyright (c) IARIA, 2011

Publication date: February 23, 2011

Published in: conference

ISSN: 2308-4138

ISBN: 978-1-61208-117-5

Location: Gosier, Guadeloupe, France

Dates: from February 23, 2011 to February 28, 2011