Home // ACHI 2016, The Ninth International Conference on Advances in Computer-Human Interactions // View article

Interacting with the Customers through New Technologies

Authors:
Lucía Sánchez de la Guía
Marina Puyuelo Cazorla
Lola Merino Sanjuán

Keywords: interactivity; virtual prototypes; user experience; product development; user satisfaction

Abstract:
Nowadays, new technologies and information systems are important tools to carry out many different activities in daily life. The use of these new technologies is also a means for getting information on the users’ experience. This paper aims at giving a brief review of how users may participate in the development process of products and services, and how they communicate their needs and suggest their preferences through these new interactive tools. This is a preliminary study, which focuses on how companies may incorporate the concept of Co-design into their proposals, in order to add customer value. Our first findings show that, consciously or not, users are participating more in the development process. Thanks to the use of new technologies and tools, their involvement has increased - and so have their expectations and their perception of feeling empowered. It is argued that a direct relation exists between the interaction of users and their experience of the products or services.

Pages: 302 to 306

Copyright: Copyright (c) IARIA, 2016

Publication date: April 24, 2016

Published in: conference

ISSN: 2308-4138

ISBN: 978-1-61208-468-8

Location: Venice, Italy

Dates: from April 24, 2016 to April 28, 2016