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User Experience with Intelligent Proactive Technology in Automotive: a Study in Context

Authors:
Mathilde Duczman
Eric Brangier
Aurélie Thévenin

Keywords: User Experience; intelligent car; proactive information system; gamification.

Abstract:
In the next few years, cars tend to be smarter and provide more intelligent services, more connected, more adapted to user’s habits than ever. Information system will be able to learn about behavior and then display personalized content in a proactive way. In the way to develop user oriented car systems, the goal of our research is to study user experience related to the use of a learning and proactive application in automotive sector. This communication proposes to explore user experience of a learning and proactive information system. We collected quantitative and qualitative data by observing evolution of driving style and by interviewing 13 end-users. Our results show that the learning and proactive application (a) negatively impacted driving safety; (b) did not really help users to anticipate dangerous events; (c) did not really help users to plan a new route; but (d) was considered as interesting to personalize their driving experience, with parameters related to real-time, privacy, transparency, unobtrusiveness and personalization. Based on our findings, we discuss essential aspects to consider learning and proactive informational systems as a gamified user experience.

Pages: 254 to 259

Copyright: Copyright (c) IARIA, 2017

Publication date: March 19, 2017

Published in: conference

ISSN: 2308-4138

ISBN: 978-1-61208-538-8

Location: Nice, France

Dates: from March 19, 2017 to March 23, 2017