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What’s Hot in Interaction Design? An International Survey of Practitioners’ Views on Personas

Authors:
Engie Bashir
Simon Attfield

Keywords: personas; interaction design; persona usage; prioritising persona attitudes; theory and practice; tools and curricula.

Abstract:
We report on findings from a ‘state-of-practice’ survey conducted with Interaction Design (IxD)/User Experience (UX) professionals called ‘What’s Hot in Interaction Design’. We focus on 20 items from the survey which elicited practitioners’ usage of and attitudes towards personas. The survey items were derived from a review of academic and professional literature sources. The results show that practitioners think that personas have benefits, but come with associated resource demands and pitfalls, which we enumerate. We organize the results in terms of strength of opinion and discuss implications for methods, tools and curricula.

Pages: 66 to 74

Copyright: Copyright (c) IARIA, 2018

Publication date: March 25, 2018

Published in: conference

ISSN: 2308-4138

ISBN: 978-1-61208-616-3

Location: Rome, Italy

Dates: from March 25, 2018 to March 29, 2018