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Perceived Usefulness of Features of Stickers in Text Messaging: Effects of Gender and Text-Messaging Dependency

Authors:
Yuuki Kato
Shogo Kato
Yasuyuki Ozawa

Keywords: sticker; emoticon; perceived usefulness; text-messaging dependency; gender differences; text messaging

Abstract:
In text-based communication via social media, users can communicate using not only emoticons and emoji, but now also a third type of graphical symbol called "stickers." This study focused on role of stickers in communication. A questionnaire was developed, which asked subjects to individually rate the usefulness of 25 features of stickers on a Likert-like scale. Using this questionnaire, a survey targeting 211 Japanese college students was conducted. Data obtained from the questionnaire were compared by gender and degree of text-messaging dependency for each question item. Results indicated significant effects of dependency and gender.

Pages: 168 to 170

Copyright: Copyright (c) IARIA, 2018

Publication date: March 25, 2018

Published in: conference

ISSN: 2308-4138

ISBN: 978-1-61208-616-3

Location: Rome, Italy

Dates: from March 25, 2018 to March 29, 2018