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Reactions to Immersive Virtual Reality Experiences Across Generations X, Y, and Z

Authors:
Zbigniew Bohdanowicz
Jarosław Kowalski
Daniel Cnotkowski
Paweł Kobyliński
Cezary Biele

Keywords: Immersive Virtual Reality; Generations; Presence; Immersion; Emotions; Adults; Qualitative Methods

Abstract:
Immersive Virtual Reality (IVR) may potentially effect considerable lifestyle changes in societies, comparable to those seen with the spread of smartphones. Questions arise as to the significance of IVR, and how people will respond to this type of innovation. The article presents the results of a qualitative study which assesses the reactions of adults from Generations X, Y and Z to IVR. 18 people aged 20-55 took part in the study; seven IVR applications were used. The study assessed participants' reactions, level of presence, affective response and susceptibility to cybersickness. The development potential of IVR was also considered. It was assumed that older generations would be less present in the IVR and their subjective assessment of satisfaction would be lower. The results of the study confirmed the hypothesis that, as people age, their level of presence in IVR decreases, but surprisingly, it emerged that satisfaction with being in IVR increases along with the age of the participants.

Pages: 221 to 228

Copyright: Copyright (c) IARIA, 2020

Publication date: March 22, 2020

Published in: conference

ISSN: 2308-4138

ISBN: 978-1-61208-761-0

Location: Valencia, Spain

Dates: from November 21, 2020 to November 25, 2020