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User Perceptions and Attitudes in the Data Economy and their Contradictions

Authors:
Uwe Riss
Edith Maier
Michael Doerk
Ute Klotz

Keywords: rivacy; data protection; contradictions; data economy

Abstract:
The data collection through digital applications in the evolving data economy is becoming an increasing risk for the users in terms of possible manipulation and misuse. Although users have obtained more rights (e.g, EU General Data Protection Regulation GDPR), there are doubts that users can actually exercise them. In parallel, the service providers’ data collection becomes more ubiquitous and the tools for data analytics more powerful, which exacerbates the problem. The paper aims at identifying design targets for digital systems to better support users in this respect. The suggestions are based on the analysis of videos that three groups of workshop participants produced in a design fiction approach. The participants’ goal was to anticipate the challenges of the data economy in 2037 and how they might be addressed. The aim of the study was to learn more about the perceptions and attitudes of the participants that they expressed in their videos. To this end, we analysed contradictions in the videos. These contradictions illustrate problems which the participants could not resolve. The analysis of the contradiction identifies targets for design of digital applications to better support users in the face of the challenges of the digital economy.

Pages: 194 to 201

Copyright: Copyright (c) IARIA, 2023

Publication date: April 24, 2023

Published in: conference

ISSN: 2308-4138

ISBN: 978-1-68558-078-0

Location: Venice, Italy

Dates: from April 24, 2023 to April 28, 2023