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Development of a Digital Ecosystem Using the Example of Amazon

Authors:
Marit Mathiszig
Anna Unterluggauer

Keywords: Amazon; expansion strategies; digital ecosystem; innovationsmanagement; technology-portfolio

Abstract:
Economic changes have been driven in recent years due to the digital transformation. Companies like Amazon are adapting to this development by using digital ecosystems. It is assumed by the authors that changing customer needs lead to an adaption at the ecosystem level. Amazon’s digital ecosystem expands with the integration of new technologies. These technologies are acquired through company acquisitions. This paper deals with the questions of how the future development of Amazon’s digital ecosystem can be predicted and which method could be used to analyse the development of Amazon’s digital ecosystem. To answer these questions, the technology-portfolio of Pfeiffer, Metze, Schneider, and Amler combined with other criteria and modified was applied to the previous and the future development of Amazon. A possible future alternative of Amazon’s digital ecosystem was developed.

Pages: 57 to 62

Copyright: Copyright (c) IARIA, 2020

Publication date: April 26, 2020

Published in: conference

ISSN: 2308-4146

ISBN: 978-1-61208-781-8

Location: Nice, France

Dates: from October 25, 2020 to October 29, 2020