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Advertising in Social Networks: Business-oriented Check-ins

Authors:
Dmitry Namiot
Manfred Sneps-Sneppe

Keywords: check-in; social network; mobile; HTML5; QR-code; coupon; Facebook

Abstract:
This paper describes a new model for check-in process: customized (or business-oriented) check-ins. This approach introduces a new mobile service that lets any business publish customized records (statuses) in social networks (Facebook in the current release) in exchange for some benefits (discounts, gifts, coupons) provided for the customers. For the business, this service introduces a new way for advertising in the social networks. For the consumers, this service introduces a way for exchanging access to the own social graph for some benefits (e.g., gifts, discounts, coupons).

Pages: 20 to 24

Copyright: Copyright (c) IARIA, 2011

Publication date: August 21, 2011

Published in: conference

ISSN: 2308-4340

ISBN: 978-1-61208-148-9

Location: Nice/Saint Laurent du Var, France

Dates: from August 21, 2011 to August 27, 2011