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An Analysis of the Relationship between Human Personality and Favored Location

Authors:
Ha Yoon Song
Eun Byul Lee

Keywords: Favorite location; Regression analysis, Personality-location relationship, Big Five Factors

Abstract:
It is a long-held belief that human personality affects the preferred locations of humans. We used statistical regression analysis in this research to examine the relationship between human personality and favored locations. The personality data is represented in accordance with the Big Five Factor (BFF) and location data was acquired from smartphone apps used by the volunteers. Instead of using raw location data, a total of 11,154 location datum was collected and then subject to further, more detailed categorization. The categorized location data were then classified into a higher-level aggregation. Finally, the relationship and the statistical results from regression analysis are presented, alongside categorized and classified location data. A summary of the relationship is provided, whereas a Coefficient of Determinant (CoD) is used for the results of the regression analysis.

Pages: 5 to 10

Copyright: Copyright (c) IARIA, 2015

Publication date: August 23, 2015

Published in: conference

ISSN: 2308-4340

ISBN: 978-1-61208-428-2

Location: Venice, Italy

Dates: from August 23, 2015 to August 28, 2015