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Securing Commercial Ad Broadcasting in Vehicular Ad Hoc Networks

Authors:
Kevin Daimi
Mustafa Saed
Scott Bone

Keywords: Commercial Ad; Vehicular Ad Hoc Networks; Security; Security Architecture; Secure Incentives

Abstract:
Commercial advertising via vehicular ad hoc networks (VANETs) is a promising application. It allows organizations to target drivers and passengers with the aim of promoting their products and services. The implementation of such an application will not be successful without guaranteeing that these ads will not include any malicious information, and the ads will be broadcasted. This paper will apply a cryptographic protocol to secure the dissemination of commercial ads. Secure incentives for drivers reading/watching the ad will be introduced. Cheating, including multiple incentives for the same ad by the same driver will be dealt with.

Pages: 38 to 45

Copyright: Copyright (c) IARIA, 2015

Publication date: June 21, 2015

Published in: conference

ISSN: 2308-4030

ISBN: 978-1-61208-411-4

Location: Brussels, Belgium

Dates: from June 21, 2015 to June 26, 2015