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Empowered or Exposed? The Tension Between Human Agency and Gen-AI Automation in Creative Industries

Authors:
Laura Hesse
Paul Muschiol
Reinhard Kunz

Keywords: generative artificial intelligence; creative industry; perceived vulnerability

Abstract:
This study examines how varying levels of human agency in generative artificial intelligence (GenAI) collaboration influence employees’ perceived vulnerability and professional identity in creative work. It further investigates the moderating role of management support in shaping these effects. Grounded in Transformative Service Research (TSR), the study conceptualizes GenAI as a systemic shift that may disrupt autonomy and role identity. A two-study experimental design in the media industry provides empirical insight into the tensions between automation and human agency.

Pages: 66 to 68

Copyright: Copyright (c) IARIA, 2025

Publication date: July 6, 2025

Published in: conference

ISBN: 978-1-68558-330-9

Location: Venice, Italy

Dates: from July 6, 2025 to July 10, 2025