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Authors:
Anna-Mishale Ilovar
Reinhard E. Kunz
Castulus Kolo
Keywords: artificial intelligence, creativity, film production, value co-creation
Abstract:
The study analyses the role of artificial intelligence (AI) in the creative stages of film production in Germany. Based on 23 qualitative expert interviews, the study shows that AI is increasingly perceived as a supportive and inspiring tool that promotes and transforms creative processes. At the same time, challenges relating to copyright, responsibility and new skill requirements become apparent.
Pages: 72 to 74
Copyright: Copyright (c) IARIA, 2025
Publication date: July 6, 2025
Published in: conference
ISBN: 978-1-68558-330-9
Location: Venice, Italy
Dates: from July 6, 2025 to July 10, 2025