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Between Efficiency and Inspiration: Artificial Intelligence as a Creative Actor in the German Film Industry

Authors:
Anna-Mishale Ilovar
Reinhard E. Kunz
Castulus Kolo

Keywords: artificial intelligence, creativity, film production, value co-creation

Abstract:
The study analyses the role of artificial intelligence (AI) in the creative stages of film production in Germany. Based on 23 qualitative expert interviews, the study shows that AI is increasingly perceived as a supportive and inspiring tool that promotes and transforms creative processes. At the same time, challenges relating to copyright, responsibility and new skill requirements become apparent.

Pages: 72 to 74

Copyright: Copyright (c) IARIA, 2025

Publication date: July 6, 2025

Published in: conference

ISBN: 978-1-68558-330-9

Location: Venice, Italy

Dates: from July 6, 2025 to July 10, 2025