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Photogrammetry and 360° Virtual Tours: Differences, Relevance, and Future Possibilities

Authors:
Irene Calvi
Eleonora Stacchiotti
Pasquale Cascarano

Keywords: Virtual tours, Fashion retail, Photogrammetry, Brand heritage, Immersive experiences

Abstract:
This paper examines the impact of technology integration in fashion retail, specifically focusing on virtual tours using 360° cameras and photogrammetry. Through case studies of Ralph Lauren and Dolce & Gabbana, it compares the strengths and limitations of each approach, emphasizing user experience and brand representation. While 360° tours offer accessibility, photogrammetry provides immersive experiences and detailed visualizations. The paper addresses challenges like content relevance and technological obsolescence, proposing strategies for innovation. It also discusses a project at the University of Bologna’s VARLab for AEFFE s.p.a., exploring the future integration of virtual tours into transmedia storytelling. Additionally, the study investigates the role of VR in luxury fashion retail, emphasizing emotional impact and aesthetic engagement, presenting a preliminary report on immersive VR video design.

Pages: 7 to 12

Copyright: Copyright (c) IARIA, 2024

Publication date: April 14, 2024

Published in: conference

ISBN: 978-1-68558-154-1

Location: Venice, Italy

Dates: from April 14, 2024 to April 18, 2024