Home // BUSTECH 2012, The Second International Conference on Business Intelligence and Technology // View article

Mobile Context-Aware Product Assistant

Authors:
Antti Nummiaho
Timo Laakko

Keywords: context-aware messaging; context-aware application; mobile application; product guidance; product assistance; mCRM; mobile customer relationship management

Abstract:
In this paper we present an application that manufacturers and retailers can use to provide contextual product information for their customers. The application also provides a direct interactive feedback channel that the customers can use in asking questions about the products from the manufacturers and retailers. In addition to that the application also offers functionality for the customers to discuss about the products amongst themselves. The application consists of a web interface for the manufacturers and retailers and both a web interface and a mobile Java application for the customers. We conclude that this kind of an application has clear benefits for both the manufacturers and retailers as well as for the customers. The customers get guidance and assistance in using the products and the manufacturers and retailers get valuable information that they can use in their product development. We also discuss some potential difficulties that the concept might face.

Pages: 38 to 41

Copyright: Copyright (c) IARIA, 2012

Publication date: July 22, 2012

Published in: conference

ISSN: 2308-4391

ISBN: 978-1-61208-223-3

Location: Nice, France

Dates: from July 22, 2012 to July 27, 2012