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Factors Influencing Pervasiveness of Organisational Business Intelligence

Authors:
Marlé Bijker
Mike Hart

Keywords: business intelligence; pervasive; diffusion; TOE framework.

Abstract:
Organisations can derive great value from the effective use of business intelligence (BI). The pervasive use of BI can help improve decision making by providing business users with relevant information, which will ultimately lead to better organisational performance and efficiency. However, organisations still struggle to derive the full benefits BI has to offer. The purpose of this study is to gain deeper insight into the factors that influence pervasiveness of BI, specifically in South African organisations. This is an inductive, exploratory study with data collected through semi-structured interviews across various industries. Thematic analysis was used in order to determine the main factors contributing to the pervasiveness of BI in the participating organisations. The major themes that emerged included executive buy-in, strong business focus and ownership, perceived value, education, communication and support. An incremental, phased approach when implementing BI and information quality were also prominent themes. These diffusion factors that promote or impede pervasive BI in the organisation are also discussed through the three contexts of the Technology-Organisation-Environment (TOE) framework. The Organisational context was found to be the strongest influencer of BI pervasiveness in these organisations.

Pages: 21 to 26

Copyright: Copyright (c) IARIA, 2013

Publication date: May 27, 2013

Published in: conference

ISSN: 2308-4391

ISBN: 978-1-61208-278-3

Location: Valencia, Spain

Dates: from May 27, 2013 to June 1, 2013