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There is More to Intelligent Business Than Business Intelligence

Authors:
Janne J. Korhonen
Isabel Page

Keywords: business intelligence; analytics; big data; organizational transformation; Theory U; change management

Abstract:
Business Intelligence (BI) purports to support decision-making with better insights into the organization’s environment and sophisticated analysis techniques of ‘Big Data’ help make more effective use of the vast data for competitive advantage. Given adequate sponsorship, approval, and funding from the top level, business intelligence and analytics (BI/A) technologies are also purported to help in organizational transformations. However, BI/A come with a number of inherent limitations. The amount of organized data is relatively small and these technologies do not adequately account for the social and psychological aspects of the transformation. They provide decision-makers only with lagging indicators – view on past and present performance – and inform strategy with extrapolations of trends, at best. However, organizational transformation calls for forward-looking transformational thinking and human discretion that can be assisted with technology only to a limited extent. In this paper, we posit the potential consequences of not taking these limitations into account. We will also discuss how the business intelligence and analytics technologies on one hand, and the social technology of ‘presencing,’ on the other, could be synergistically combined to support integrated organizational transformation.

Pages: 80 to 87

Copyright: Copyright (c) IARIA, 2015

Publication date: March 22, 2015

Published in: conference

ISSN: 2308-4391

ISBN: 978-1-61208-395-7

Location: Nice, France

Dates: from March 22, 2015 to March 27, 2015