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Authors:
Pierre Hadaya
Philippe Marchildon
Keywords: dyadic business relationship strucutre; inter-organizational information systems; operational performance
Abstract:
The objective of this study is twofold. First, to examine how the structure of a buyer-supplier relationship impacts the operational performance of the supplier involved in the dyadic relationship. Second, to test the moderating impact of interorganizational information systems (IOS) usage (assessed through the dimensions of volume, diversity and depth) on the relationship between the structure of a buyer-supplier relationship and the operational performance of the supplier involved in the dyadic relationship. To do so, the marketing and IOS literatures are reviewed to propose a model and its related hypotheses. Then, the methodology we intend to use to test our conceptual framework is explained. Lastly, the anticipated theoretical contributions and practical implications of the study are discussed.
Pages: 8 to 13
Copyright: Copyright (c) IARIA, 2018
Publication date: February 18, 2018
Published in: conference
ISSN: 2308-4391
ISBN: 978-1-61208-614-9
Location: Barcelona, Spain
Dates: from February 18, 2018 to February 22, 2018