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Strategic Agility of an Incumbent Firm and Chief Digital Officer in the Face of Digital Innovation: A Microfoundation Approach

Authors:
Éric Blanchet
Pierre Hadaya
Marie-Noëlle Forget

Keywords: strategic agility; microfoundations; Chief Digital Officer (CDO); startup; digital innovation and transformation

Abstract:
In today’s business environment, strategic agility is critical for large firms, as it enables continuous adjustment of the firm’s strategic direction, promoting value creation. In this context, some firms have decided to immerse employees in external startups to accelerate their digital initiatives. The greater flexibility of this startup thus enables it to imagine innovative digital products and services. This paper proposes that the skills/competencies of the parent firm’s Chief Digital Officer (CDO) – the executive who oversees the startup’s digital initiatives – positively influence the firm’s strategic agility. Drawing on the dynamic capabilities approach and microeconomic foundations, the model aims to provide a new perspective on the CDO’s contribution when large companies create external startups to meet the digital transformation challenges.

Pages: 24 to 29

Copyright: Copyright (c) IARIA, 2023

Publication date: June 26, 2023

Published in: conference

ISSN: 2308-4391

ISBN: 978-1-68558-051-3

Location: Nice, France

Dates: from June 26, 2023 to June 30, 2023