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How Does AI Influence the Acceptance of Business Intelligence Solutions in Switzerland?

Authors:
Viktoriia Apalkova

Keywords: Artificial Intelligence; Business Intelligence; Switzerland; BI Adoption

Abstract:
This study explores how Artificial Intelligence (AI) influences the acceptance and adoption of Business Intelligence (BI) solutions in Swiss companies. With AI rapidly reshaping industries and boosting productivity, the research investigates how AI enhances BI systems in decision-making, operational efficiency, and data-driven strategies. A qualitative case study was conducted through an anonymized interview with the director of a Swiss software company specializing in BI solutions. The research identifies key challenges in BI adoption, such as data integration, financial constraints, and the need for internal expertise, while examining how AI addresses these barriers. It also explores whether AI complements or competes with traditional BI tools, revealing that AI enhances BI by automating tasks, improving data accessibility, and enabling real-time insights. The findings contribute to theoretical frameworks like the technological, organizational, and environmental (TOE) framework, dynamic capabilities theory, and the resource-based view (RBV), highlighting AI’s role in advancing BI systems and organizational agility.

Pages: 1 to 7

Copyright: Copyright (c) IARIA, 2025

Publication date: April 6, 2025

Published in: conference

ISSN: 2308-4391

ISBN: 978-1-68558-265-4

Location: Valencia, Spain

Dates: from April 6, 2025 to April 10, 2025