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Critical Success Factors for Application of Business Intelligence in Distribution Sector in Denmark

Authors:
Sabina Rolsted
Jesper Skjødt

Keywords: Business Intelligence application; Business Intelligence in distribution sector; Data driven approach with BI

Abstract:
This working paper explores the Critical Success Factors for application of Business Intelligence (BI) tools in the distribution sector, focusing on their impact on overall decision-making and strategic planning, data quality, and organizational culture. Through interviews with two distribution companies, the research confirms existing discussions regarding the success factors in implementation of BI technologies and its perceived benefits. Key themes emerged, including the enhancement of data-driven decision-making processes and strategic planning, the importance of data quality for effective BI utilization, and the cultural shifts towards a more analytical approach within organizations. The findings highlight that while the interviews reaffirm established knowledge on impact of applying BI in business, they also emphasis a holistic approach towards organizational development in optimizing operational efficiency and fostering a competitive edge in the distribution industry. This paper aims to contribute to the understanding of how BI can be leveraged to drive performance and adapt to evolving market demands.

Pages: 8 to 11

Copyright: Copyright (c) IARIA, 2025

Publication date: April 6, 2025

Published in: conference

ISSN: 2308-4391

ISBN: 978-1-68558-265-4

Location: Valencia, Spain

Dates: from April 6, 2025 to April 10, 2025