Home // CENTRIC 2013, The Sixth International Conference on Advances in Human oriented and Personalized Mechanisms, Technologies, and Services // View article

Applying Augmented Reality to Tourism Pamphlet and its Evaluation

Authors:
Tadashi Miyosawa
Kentaro Hara
Kikunori Shinohara

Keywords: Augmented Reality; Tourism; Pamphlet; Brain Activity; NIRStation

Abstract:
Various studies have been undertaken to adapt Augmented Reality (AR) technology for use in real application. We see AR as being suitable for creating an enjoyable tourism pamphlet for users. In this study, we developed an AR tourism pamphlet and compared three types of different pamphlet (AR with map, AR-only and map-only). The results show that the combination of a map and AR performed better the traditional map pamphlet. By conducting an experiment where we measured the participants’ brain activities, we confirmed that the burden on spatial cognizance and working memory, as well as throughout the rest of the brain, was reduced with the map-and-AR combination. We also confirmed that the combination drew interest far more than the map-only pamphlet. We believe this shows that the proposed pamphlet is overall a more natural form of information and, when compared with a traditional pamphlet, has the potential to be more enjoyable and less stressful for users.

Pages: 24 to 30

Copyright: Copyright (c) IARIA, 2013

Publication date: October 27, 2013

Published in: conference

ISSN: 2308-3492

ISBN: 978-1-61208-306-3

Location: Venice, Italy

Dates: from October 27, 2013 to October 31, 2013