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Mobile Recruiting and Video Enhanced Job Advertisements: A Case Study Analysis within a German Job Portal

Authors:
Stephan Böhm
Wolfgang Jäger
Sebastian Meurer
Ulrich Rust
Wolfgang Achilles

Keywords: Mobile Recruiting; Mobile Video; Job Advertisements; Video Enhanced Job Advertisements; Case Study

Abstract:
The proliferation of smartphones has increased significantly in recent years. Due to the availability of higher data rates, video content is increasingly being accessed via these devices. Due to changes in media usage behaviour, companies are currently faced with the challenge of adapting their recruitment activities to enable access via mobile devices and increasingly to integrate multimedia and dynamic content. In view of the above, this study examines user reactions to the enhancement of job ads with video content using a case study in a German job portal. The results of this study are promising and suggest that the integration of mobile video may be appropriate to increase interest in job advertisements. In addition, initial findings for the design and integration of such recruiting videos can be derived. The limits of panel surveys, however, also became apparent and more extensive research will be required in order to be able to make general recommendations.

Pages: 80 to 85

Copyright: Copyright (c) IARIA, 2015

Publication date: November 15, 2015

Published in: conference

ISSN: 2308-3492

ISBN: 978-1-61208-440-4

Location: Barcelona, Spain

Dates: from November 15, 2015 to November 20, 2015