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When Brain Informs Us About Mind: a Neuro-Ergonomic Approach to Study Web Sites.

Authors:
Elena Guercio
Simona Collina
Roberto Montanari
Chiara Ferrarini
Gabriele Garbin

Keywords: ergonomics; neuroscience; cognition; web-site; information processing

Abstract:
In two pieces of research the role of information processing to evaluate a web site dedicated to the green culture and information has been investigated. The first study was based on behavioral techniques whereas in the second study participants were requested to perform an fMRI experiment. The purpose of the two pieces of research was to analyze the usability, and cognitive load of the website but, most important, to validate the reliability of the neuro-ergonomic approach while carrying out these analyses. The results put into evidence a correlation between behavioural and neuroimaging results. More important, neuroimaging methodologies proved to be sensitive to study the understanding of users ‘cognitive load.

Pages: 48 to 52

Copyright: Copyright (c) IARIA, 2013

Publication date: May 27, 2013

Published in: conference

ISSN: 2308-4197

ISBN: 978-1-61208-273-8

Location: Valencia, Spain

Dates: from May 27, 2013 to June 1, 2013