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An Integrated Model for Content Management, Presentation, and Targeting

Authors:
Hans-Werner Sehring

Keywords: personalization,targeting,segmentation,context-aware content management,content management

Abstract:
The World Wide Web is the basis for increasingly many information and interaction services. Personalization provides users with information and services that are adequately tailored to their current needs. Targeting, a form of implicit personalization for groups of users, comes to broader practical use for a growing number of commercial websites. The wider adoption results from the availability of platforms that incorporate targeting. Solutions are usually built on top of content management systems used for the production of websites. The definitions required for targeting are related to content, but they are superimposed in the sense that they are not an integral part of the content model or the content itself. This paper presents an initial model that is used to study the integration of models for content, content visualizations, and content targeting. Potential benefits from an integrated model are manifold. It allows expressing personalization rules along with the content they refer to in a consistent way. This way, personalization is applied by putting content in context rather than through superimposed targeting rules. By expressing personalization rules in the same context-dependent and evolvable way as content, they can also evolve over time and can be adapted to different user contexts. On top of that, they can be defined and maintained by content editors and other users of a content management system.

Pages: 26 to 31

Copyright: Copyright (c) IARIA, 2019

Publication date: May 5, 2019

Published in: conference

ISSN: 2308-4162

ISBN: 978-1-61208-707-8

Location: Venice, Italy

Dates: from May 5, 2019 to May 9, 2019