Home // CYBER 2025, The Tenth International Conference on Cyber-Technologies and Cyber-Systems // View article
Authors:
Kathy-Ann Fletcher
Nicole Carle
Keywords: SMEs; cybersecurity; digital marketing; data protection; readiness.
Abstract:
As Small to Medium-sized Enterprises (SMEs) adopt digital marketing strategies to drive market growth, they face heightened exposure to cybersecurity threats. Through a qualitative methodology involving semi-structured interviews with SMEs in Scotland, the study identifies key themes including digital maturity, cybersecurity awareness, user trust, industry-specific challenges, and implementation barriers. Findings reveal a significant gap between cybersecurity awareness and practical implementation. The study proposes a model to guide SMEs in embedding cybersecurity into their marketing, thereby enhancing their resilience.
Pages: 31 to 36
Copyright: Copyright (c) IARIA, 2025
Publication date: September 28, 2025
Published in: conference
ISSN: 2519-8599
ISBN: 978-1-68558-295-1
Location: Lisbon, Portugal
Dates: from September 28, 2025 to October 2, 2025