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Determing the Business Value of Business Intelligence with Data Mining Methods

Authors:
Karin Hartl
Olaf Jacob

Keywords: Business Intelligence; Corporate Performance Management; Data Mining; Business Value

Abstract:
This paper presents a research project which aims to determine the value of Business Intelligence (BI) and Corporate Performance Management (CPM) with the help of Data Mining methods. The starting point of the research is the hypothesis that the value proposition of BI can be measured on the success of CPM. Previous empirical studies try to define the impact of BI on CPM with research methods like explanatory factor analysis or structural equation modeling. This paper discusses the use and benefit of Data Mining methods for exploring the value of BI. It clarifies why specific Data Mining methods are seen as a beneficial tool to determine the relation between BI and CPM.

Pages: 87 to 91

Copyright: Copyright (c) IARIA, 2015

Publication date: July 19, 2015

Published in: conference

ISSN: 2308-4464

ISBN: 978-1-61208-423-7

Location: Nice, France

Dates: from July 19, 2015 to July 24, 2015