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Twitter Analytics for the Horticulture Industry

Authors:
Marijn ten Thij
Sandjai Bhulai
Wilco van den Berg
Henk Zwinkels

Keywords: Twitter; horticulture; social media analytics

Abstract:
In our current society, data has gone from scarce to superabundant: huge volumes of data are being generated every second. A big part of this flow is due to social media platforms, which provide a very volatile flow of information. However, leveraging this information, which is burried in this fast stream of messages, poses a serious challenge. A vast amount of work is devoted to tackle this challenge in different business areas. In our work, we address this challenge for the horticulture sector, which has not received a lot of attention in the literature. Our aim is to extract information from the social data flow that can empower the horticulture sector. In this paper, we present our first steps towards this goal and demonstrate key examples of this empowerment.

Pages: 75 to 79

Copyright: Copyright (c) IARIA, 2016

Publication date: October 9, 2016

Published in: conference

ISSN: 2308-4464

ISBN: 978-1-61208-510-4

Location: Venice, Italy

Dates: from October 9, 2016 to October 13, 2016