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Big Data Analytics for the Small Social Enterprise: How to Create a Data-driven Approach to Address Social Challenges

Authors:
Soraya Sedkaoui
Salim Moualdi

Keywords: big data; social innovation; small social enterpsies, analytics.

Abstract:
Big data and the use of data analytics are being adopted more frequently, especially in companies that are looking for new methods to develop smarter capabilities and tackle challenges in the dynamic processes. This study pays a particular attention to the role of big data analytics as an immense potential for addressing societal challenges. The purpose of this paper is to explore and how social enterprise can harness the potential of big data and the power of analytics in such a way that allows them to find creative solutions to the various societal problems.

Pages: 19 to 26

Copyright: Copyright (c) IARIA, 2018

Publication date: November 18, 2018

Published in: conference

ISSN: 2308-4464

ISBN: 978-1-61208-681-1

Location: Athens, Greece

Dates: from November 18, 2018 to November 22, 2018