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Business Lead Generation for Online Real Estate Services: A Case Study

Authors:
Md. Rahman
Xinghui Zhao
Maria Mosquera
Qigang Gao
Vlado Keselj
Hai Wang

Keywords: Business lead generation; Data modeling; Data integration; Data mining; Business Intelligence.

Abstract:
Business leads generation is a crucial and challenging task for online business to attract customers and improve their services. This paper presents a case study of an online real estate service company which provides potential home buyers useful neighborhood information, and accordingly offers them business leads to real estate companies. The company’s current business lead generation is based on a “brute-force” method which requires tedious manual efforts. We developed an automatic business lead generation system which includes data integration as well as data mining tasks of classification and association rule mining. We demonstrated through experiments that this system can empower online real estate service companies to quickly and effectively generate targeted business leads.

Pages: 91 to 96

Copyright: Copyright (c) IARIA, 2012

Publication date: February 29, 2012

Published in: conference

ISSN: 2308-4332

ISBN: 978-1-61208-185-4

Location: Saint Gilles, Reunion

Dates: from February 29, 2012 to March 5, 2012