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Exploring Adolescents' Experiences with Personalized Content on Social Media: A Qualitative Study

Authors:
Ashley Rebecca Bell
Merete Kolberg Tennfjord
Miroslava Tokovska
Ragnhild Eg

Keywords: social media; digital competence; influence; adolescent; personalized content

Abstract:
This work-in-progress paper examines adolescents’ experiences with personalized content on social media and how it influences them. Through group interviews with Norwegian students aged 15 to 19 years, we investigated their awareness, comprehension, and emotions towards targeted and personalized content. The sample consisted of 48 participants (20 males and 28 females). The preliminary analysis uncovered three themes: 1) Encounters, awareness, and comprehension, 2) Emotions, and 3) Increasing use and appreciation.

Pages: 17 to 22

Copyright: Copyright (c) IARIA, 2021

Publication date: November 14, 2021

Published in: conference

ISBN: 978-1-61208-927-0

Location: Athens, Greece

Dates: from November 14, 2021 to November 18, 2021