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Implementing a Generative AI Workflow Platform in a Media Company

Authors:
Benjamin Danneberg
Matthias Bastian

Keywords: Generative AI; Digital Transformation; Media Industry; Organisational Implementation

Abstract:
This paper presents a case study on the development and implementation of "heise I/O", a proprietary Generative Artificial Intelligence (GenAI) workflow platform within heise group, a major German media company. We outline the strategic approach based on principles of quality, source-based generation, transparency, and human responsibility. Focusing on practical outcomes, we detail initial results and quantifiable impacts across different departments, demonstrating significant resource savings, enhanced content production efficiency, and new operational possibilities. The paper shares key lessons learned from this real-world implementation, highlighting how a structured platform facilitates effective GenAI integration for tangible digital transformation outcomes in a media environment.

Pages: 13 to 16

Copyright: Copyright (c) IARIA, 2025

Publication date: July 6, 2025

Published in: conference

ISBN: 978-1-68558-285-2

Location: Venice, Italy

Dates: from July 6, 2025 to July 10, 2025