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Learn how Digital Transformation Could Diffuse into Organisations - Impact of Motivation and Innovation on Digital Competences and Learning

Authors:
Sandra Starke
Iveta Ludviga

Keywords: Digital transformation, digital competences, learning, innovation adoption, self-determination, knowledge management

Abstract:
Digital transformation reshapes workplaces, requiring individuals to develop digital competencies. This study examines how self-determined motivation and innovation adoption influence digital competence and sustained learning. Based on the theories of Self-determination (SDT) and Diffusion of Innovation (DOI), we analysed survey data from 152 participants via PLS-SEM modelling. The findings show that innovation adoption significantly drives digital competence, while motivation alone has a limited direct effect. However, digital competence mediates the relationship between motivation, innovation adoption and learning. These insights highlight continuous learning as a core capability for digital transformation. Organisations should prioritise upskilling, and policymakers should foster frameworks supporting innovation adoption. Future research should explore additional factors influencing digital adaptation.

Pages: 19 to 24

Copyright: Copyright (c) IARIA, 2025

Publication date: July 6, 2025

Published in: conference

ISBN: 978-1-68558-285-2

Location: Venice, Italy

Dates: from July 6, 2025 to July 10, 2025