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E-business Collaboration Club: A Case of Public Relation and Information Technology

Authors:
Yuh-Wen Chen
Jung-Cheng Hsieh
Steve Hsieh

Keywords: Small and Medium Enterprise (SME); E-Business; Information Technology; Public Relation; Collaboration

Abstract:
Public Relation (PR) is an under-valued management tool for the small and median businesses (SMEs); especially, when PR is supported online. To many SMEs, PR is another form of advertising while others dismiss it as dealing with journalists and sending out press releases. However, PR is more than these. As the information technology becomes popular and mature, many communities like Facebook, Twitter and Line, play important roles in PR for fast communications in order to launch international cooperation. The traditional SMEs face the biggest challenge from the product innovation and the market circuit; interestingly, their collaborated ability often comes from the PR. Our research group including the Taiwanese and Polish professionals expects to assist the SMEs to enhance the competitiveness and international exposure by establishing the international platform for SMEs: E-Business Collaboration Club (EBCC). This research is supported by Ministry of Science and Technology (MOST) of Taiwan, Polish Academy of Science (PAS). The mutual cooperation leads to our initial success of SMEs to form social knowledge groups/communities such that we can observe the SME behavior in the platform. In addition, an actual bike company is used to validate the value of EBCC.

Pages: 55 to 59

Copyright: Copyright (c) IARIA, 2015

Publication date: July 19, 2015

Published in: conference

ISSN: 2326-9383

ISBN: 978-1-61208-422-0

Location: Nice, France

Dates: from July 19, 2015 to July 24, 2015