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Relative Importance of Key Requirements of Business Analytics 3.0. : An Empirical Study

Authors:
Samuel Fosso Wamba

Keywords: big data; business analytics; analytics 3.0; requirements; empirical study.

Abstract:
The main objective of this study is to assess the relative importance of the ten key requirements proposed by Thomas H. Davenport that will help a firm capitalize on business analytics 3.0. Drawing on data collected from 34 experts in the field through an online survey, the study assesses the relative importance of each requirement and proposes a set of new complementary requirements. Finally, implications for business analytics research, theory and practice are discussed.

Pages: 100 to 104

Copyright: Copyright (c) IARIA, 2016

Publication date: October 9, 2016

Published in: conference

ISSN: 2326-9383

ISBN: 978-1-61208-509-8

Location: Venice, Italy

Dates: from October 9, 2016 to October 13, 2016