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Hashtag Trend Analysis based Travel Destination Recommendation Technique

Authors:
Hyunsoo Hong
Sungwook Yoon
Hyenki Kim

Keywords: hash-tag; trend; emotional; corpus anaysis

Abstract:
The study explores a plan for the evaluation of travel destination preferences classified by emotional language by analyzing hashtags existing in image sets through the collection of Social Network Service, and by comparing with the vocabulary showing general travel satisfaction. The vocabulary to be evaluated was divided into regional, tourism target vocabulary, common expression language, and emotional expression language. This study demonstrates tourists’ preference for travel destinations according to whether collected hashtags match previously retrieved emotional hashtags when tourists search for specific tourist sites. Through this, it will be possible to analyze the changing travel trends of a specific travel destination and accordingly, it will be possible to establish a travel promotion policy.

Pages: 1 to 4

Copyright: Copyright (c) IARIA, 2017

Publication date: September 10, 2017

Published in: conference

ISSN: 2519-8475

ISBN: 978-1-61208-587-6

Location: Rome, Italy

Dates: from September 10, 2017 to September 14, 2017