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Human or AI? Exploring the Impact of AI Tools on Audio Content Production and Perception

Authors:
Barbara Brandstetter

Keywords: AI; Audio content; Podcasts; Credibility; Willingness to pay

Abstract:
There is a growing trend of people consuming audio content in Germany. As a result, many media companies have invested in audio content in recent years. With the help of Artificial Intelligence (AI) tools like Elevenlabs or MurfAI, producing high-quality sound has become relatively easy. The first part of the study aims to determine if media users can differentiate between AI-generated and human voices and how they perceive AI-generated audio content compared to human-generated content. In the second step, the analysis wants to determine how AI influences the content's credibility and the users' willingness to pay for audio content.

Pages: 24 to 27

Copyright: Copyright (c) IARIA, 2024

Publication date: June 30, 2024

Published in: conference

ISBN: 978-1-68558-182-4

Location: Porto, Portugal

Dates: from June 30, 2024 to July 4, 2024