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Best Practices Versus Practices That Work: Rethinking Sustainability Strategies in the Mediterranean Region Using Data

Authors:
Mary Kombolias

Keywords: sustainability; Mediterranean; contextual data analysis; green marketeering

Abstract:
The Mediterranean region encompasses three continents and a multitude of languages and forms of government. It is also remarkable that this part of the world contributed to the genesis and expansion of three of the world’s major organized religions. Despite minimal political integration, there is considerable overlap in terms of lifestyles, diets, climate, history of colonization, and cultural sensibilities between Mediterranean nations. These factors can be leveraged to improve sustainability outcomes, and with contextual data, develop new metrics and targeted and effective solutions for the region. However, before any metrology is created and adopted, there needs to be (1) an assessment of the types of avoided pollution which are a direct result of regional factors and circumstances that may not exist in North America and in Northern Europe where the majority of climate thought leadership is centered and (2) in light of those factors and circumstances, a re-evaluation of the effectiveness of sustainability practices adopted from outside the region.

Pages: 6 to 14

Copyright: Copyright (c) IARIA, 2021

Publication date: November 14, 2021

Published in: conference

ISSN: 2519-8483

ISBN: 978-1-61208-924-9

Location: Athens, Greece

Dates: from November 14, 2021 to November 18, 2021