Home // HEALTHINFO 2022, The Seventh International Conference on Informatics and Assistive Technologies for Health-Care, Medical Support and Wellbeing // View article
Authors:
Sara Chokshi
Jeannette McClennan
Antoinette Schoenthaler
Keywords: health engagement; health communication; machine learning; human-centered design; innovation
Abstract:
Engagement remains a primary challenge to the adoption and success of public health interventions. Digital tools offer unprecedented capability to reach individuals where they live, even in underserved communities; however, lack of engagement is a persistent barrier to their effectiveness. Prior efforts at intervention and solution design attempt to employ a human-centered approach to address this challenge but have lacked the ability to use large data sets to both inform content and to drive precision delivery of that content. Additionally, evaluation of the impact of these solutions takes a long time, hampering ability to test and tweak content and delivery strategies to achieve better engagement along the way. GoodLife Media’s solution is a data-driven health participant engagement platform with dashboards for real-time monitoring of performance. This paper provides an overview of the GoodLife solution, the relationship-focused approached taken to its design, and the outcomes and learnings from the study of initial implementation.
Pages: 39 to 42
Copyright: Copyright (c) IARIA, 2022
Publication date: October 16, 2022
Published in: conference
ISSN: 2519-8491
ISBN: 978-1-68558-004-9
Location: Lisbon, Portugal
Dates: from October 16, 2022 to October 20, 2022