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Digital Management of Multiple Advertising Displays

Authors:
Arménio Baptista
Alina Trifan
António Neves

Keywords: Advertising; Cloud-based platform; Digital Contents Management; Multimedia.

Abstract:
The technological boom that we have been experiencing in the last decade has impacted the retail sector in many ways. Captivating customers through smart advertising, engaging them in the retail process and enhancing their experience has been a long-time desideratum in this industry. Recent technology makes it possible to follow unprecedented approaches for achieving these goals. In this paper, we present a strategy based on a series of autonomous stations (either static, such as monitors, or mobile, such as autonomous robots) that can be used in any type of multimedia advertising across one or multiple entities. We present preliminary developments of this concept in an attempt to impact modern advertising. As a final product, this project aims to produce an autonomous system capable of displaying multimedia contents across several monitors.

Pages: 36 to 41

Copyright: Copyright (c) IARIA, 2018

Publication date: May 20, 2018

Published in: conference

ISSN: 2308-3913

ISBN: 978-1-61208-634-7

Location: Nice, France

Dates: from May 20, 2018 to May 24, 2018