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Ranking Domain Names Using Various Rating Methods

Authors:
Kyriacos Talattinis
Christina Zervopoulou
George Stephanides

Keywords: domain names; domain name ranking; rating; Massey method; Colley method; Keener method; Markov method; Kendall’s tau; Google trends

Abstract:
This paper deals with the ranking of domain names, which is considered important because it is associated with their selling price. For this purpose, four well-known rating methods were used, the Massey method, the Colley method, the Keener method and finally, a method based on finite Markov chains and therefore, called Markov method. Although Massey’s, Colley’s and Keener’s methods have their origin in sports teams rating, they can be modified and successfully applied for domain names ranking. Our effort to correctly rank domain names is based on search volume of the keyword of each domain and therefore, we used Google trends. We have also considered other factors, such as Alexa rank and keyword popularity. Information was collected via Internet and implementation of the models took place using computing tools. Our study is directly related to the global online information and for this reason allows us to do a more sophisticated rating model.

Pages: 107 to 114

Copyright: Copyright (c) IARIA, 2014

Publication date: June 22, 2014

Published in: conference

ISSN: 2308-4529

ISBN: 978-1-61208-346-9

Location: Seville, Spain

Dates: from June 22, 2014 to June 26, 2014