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Microarea Selection Method Based on Service Diffusion Process for Broadband Services

Authors:
Motoi Iwashita
Akiya Inoue
Takeshi Kurosawa
Ken Nishimatsu

Keywords: data mining, area marketing, demand forecast, decision support system, algorithm

Abstract:
Wired/wireless information communication networks have been expanded in order to meet the demand for broadband services as an information and communication technology (ICT) infrastructure. Since the installation of such ICT infrastructures requires a large amount of time and money for expansion, the decision how to select the installation area is a key issue. Low-usage facilities can cause problems for business in terms of investment efficiency. Moreover, it takes time to select areas because of the need to consider how to estimate the potential demand, and how to manage the installation of infrastructures for thousands of municipal areas across the nation. In this paper, we propose an efficient microarea selection method for use during the life cycle of broadband services. The method is constructed with consideration of consumer segmentation, and each type of consumer behaviour as the broadband service propagation model.

Pages: 30 to 35

Copyright: Copyright (c) IARIA, 2016

Publication date: November 13, 2016

Published in: conference

ISSN: 2308-4529

ISBN: 978-1-61208-513-5

Location: Barcelona, Spain

Dates: from November 13, 2016 to November 17, 2016