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Continue to Use Mobile Applications of Low-Cost Carriers

Authors:
Edward Ku

Keywords: low-cost carrier; apps; continue to us;, perceived compatibility

Abstract:
The goal of this research is to determine how the firm reputation of a Low-Cost Carriers (LCCs) affects the compatibility and quality of a mobile device application. Increasing their firm reputation among passengers has become an important issue for LCCs; for an LCC to be successful, it must get rid of the impression of being cheap. In addition, LCC apps provide emotional support that is related to an individual’s ability to recognize and describe his/her own or others’ emotions, LCCs need to analyze the needs and behaviors of their passengers, who rely on extensive panels of instrumentation that must be checked regularly to detect updates on flights. Passengers face the same route with more than two LCC service competition, LCCs will create a process that could function as a model for their additional high-quality services.

Pages: 36 to 39

Copyright: Copyright (c) IARIA, 2017

Publication date: July 23, 2017

Published in: conference

ISSN: 2308-4529

ISBN: 978-1-61208-571-5

Location: Nice, France

Dates: from July 23, 2017 to July 27, 2017