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Reverse Commerce - Adding Information System Support for Customer-centric Market Coordination

Authors:
Robert Neumann
Konstantina Georgieva
Andreas Schmietendorf
Reiner Dumke

Keywords: Electronic Commerce, market coordination, efficiency, electronic markets, fixed pricing, dyanmic pricing

Abstract:
While it is sometimes hard for individuals to find all suppliers in a market in order to be able to determine the one with the lowest price for a product or service, they pay often more than necessary. There might have been another cheaper supplier, which –due to the opaqueness of the market- they have not found. Furthermore, if suppliers for a product or service are scarce, individuals tend to accept lower service quality, because they are happy to have found after all the item of their desire. If consumers were able to simply announce their demand on a global level where implicitly all suppliers were integrated, they could leave the process of investigating the market and negotiating prices completely to the suppliers. In this article, we are going to provide a formal model that describes a consumer-centric approach for market coordination and leverages the support of information systems.

Pages: 24 to 31

Copyright: Copyright (c) IARIA, 2011

Publication date: February 23, 2011

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-116-8

Location: Gosier, Guadeloupe, France

Dates: from February 23, 2011 to February 28, 2011