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Moving E-Commerce Towards E-Commodity - A Consequence of Cloud Computing

Authors:
Robert Neumann
Konstantina Georgieva
Andreas Schmietendorf
Reiner Dumke

Keywords: E-commerce, e-commodity, micro small and medium enterprises, cloud computing, product definition, agile e-commerce

Abstract:
Many people believe that nowadays everything can be purchased online, but the reality could not be further from the truth. A recent survey that we have conducted in two medium-sized German cities revealed that only about 12% of all businesses are able to accept online orders. While 100% of all large enterprises run their own online store, only 6.9% of all micro, small and medium enterprises are able to receive online orders. The obvious outcome of such an e-commerce disparity is that consumers can only very rarely place online orders at their favorite local stores. In this article, we will describe the idea of providing electronic commerce as a commodity service to micro, small and medium enterprises. We will identify business-side as well as technology-side problems that exist in current e-commerce and discuss strategies to mediate them.

Pages: 32 to 38

Copyright: Copyright (c) IARIA, 2011

Publication date: February 23, 2011

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-116-8

Location: Gosier, Guadeloupe, France

Dates: from February 23, 2011 to February 28, 2011