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Understanding Mobile Payment Service in University Campus: A Context-awareness View

Authors:
Hsiao-Chi Wu
Jen Wel Chen
Ching-Cha Hsieh

Keywords: mobile payment; context-awareness; location-based services; university campus

Abstract:
Mobile payment services have gradually become popular and so drawn researchers’ attention. Currently, most research has focused on issues of the technology itself and consumer’s acceptance of this technology, but paid little attention to possible social and cultural ramifications. Mobile payment services can be used at various locations by different types of users, resulting in complex contexts and difficult design challenges. This study first examines the context of mobile payment services, and then comprehends how this context affects its implementation. A context-awareness framework is adopted to compare two cases in different Taiwanese university campuses. This framework investigates the significance of contextual factors during the adoption of mobile payment services, such as location, people, objects and their interaction. Our findings suggest that, for mobile payment services, (1) the socio-spatial dimensions of geographical regions affect consumer adoption; (2) the developer’s social interpretation of technological artifacts facilitates their innovation; (3) and a deep understanding of contextual interactions enables the creation of a “must-have” mobile payment service, and helps identifies its niche.

Pages: 39 to 44

Copyright: Copyright (c) IARIA, 2011

Publication date: February 23, 2011

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-116-8

Location: Gosier, Guadeloupe, France

Dates: from February 23, 2011 to February 28, 2011