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A Comprehensive Strategy Framework for e-Textbook in the Coming Digital Society for Learning

Authors:
Jen Wel Chen
Dershing Luo
Ching-Cha Hsieh
Chia-Ching Lu

Keywords: e-book; e-Textbook; business mode; e-Reader

Abstract:
The Princeton University held a pilot experiment on the current e-reader using in the classroom. The classroom experience was worsened by using e-reader, unsurprisingly. Meanwhile her final report in 2010 shows some valuable suggestion for future e-book manufacturers. However, the success of a product locates not only on its advanced technique but also on its stakeholders and business model. Take the e-book reader Kindle for example. Its success is largely owing to a specific position of “Reading” and online book sales. While during its marching to campus, it is obviously not valid any more. In this paper, we go through the research and practice of e-books recently as well as reflect the e-reader pilot at Princeton. We then propose a comprehensive strategy framework for e-Textbook that is composed of three dimensions: information goods, technology, and stakeholders. Tracing on the path of e-book reader, we march to e-Textbook. During this journey, we not only highlight solutions to the problems e-Textbooks will encounter, but also propose valuable business models for future e-Textbook.

Pages: 63 to 69

Copyright: Copyright (c) IARIA, 2011

Publication date: February 23, 2011

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-116-8

Location: Gosier, Guadeloupe, France

Dates: from February 23, 2011 to February 28, 2011