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Value for Users in Social Media Services - a Framework Walkthrough

Authors:
Sampo Teräs

Keywords: Value; value-in-use; social media services; walkthrough

Abstract:
This paper presents several key values for users in social media services. Based on Kujala and Väänänen-Vainio-Mattila's value framework, a walkthrough was conducted on ten social media services of different types. We also analyzed which elements are needed in the service to produce these values. The main findings are that social media services mainly produce social life, creativity, and emotional values. Key elements that the services required were contacts, media sharing, an opportunity to provide feedback, and profile or character creation. By enabling these features, value can be created for users. The perceived value still depends on how the user utilizes the particular service, and how the other users interact with him/her.

Pages: 106 to 111

Copyright: Copyright (c) IARIA, 2011

Publication date: February 23, 2011

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-116-8

Location: Gosier, Guadeloupe, France

Dates: from February 23, 2011 to February 28, 2011