Home // ICDS 2012, The Sixth International Conference on Digital Society // View article

New Service Development Method for Prosumer Environments

Authors:
Ramon Alcarria
Tomás Robles
Augusto Morales
Sergio González-Miranda

Keywords: new service development; co-creation; service composition; service customization; QFD

Abstract:
Prosumer environments are characterized by user participation in the service creation and provision processes. These services, which become increasingly important in recent years, have some peculiarities that differentiate them from the services that follow the traditional model of supplier-customer. However, there is little research on how to adapt existing business models to harness the prosumer’s value and the implications of this new role for the company’s business model. In this paper we design a methodology for the development of prosumer services by using the New Service Development approach to provide creation tools, used by prosumers to create final services. We pay special attention to the relationship between creation process participants by modeling this relationship as co-creation mechanisms. The proposed method is applied to a use case, based on prosumer interaction in the Future Intelligent Universe.

Pages: 86 to 91

Copyright: Copyright (c) IARIA, 2012

Publication date: January 30, 2012

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-176-2

Location: Valencia, Spain

Dates: from January 30, 2012 to February 4, 2012