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Examining eDemocracy Adoption Intention for Digital Society: An Integrative Model

Authors:
Omar Al-Hujran
Mutaz M. Al-Debei
Enas Al-Lozi

Keywords: eDemocracy; eGovernment; Digital Democracy; Digital Society; Adoption; Theory of Planned Behaviour; Technology Acceptance Model.

Abstract:
eDemocracy is one of eGovernment services which aims at fostering public governance and increasing public participation in the governmental decision making process. Our review of related literature revealed that only a paucity of research looked at eDemocracy topic from the adoption perspective, and this is much more evident in the context of developing countries. As such and aiming to fulfill this gap, in this study we aim at examining the adoption intention of eDemocracy in Jordan as a case study from developing countries. To do so, this study develops an integrative model on the basis of Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), which are both well-established theories in the field of Information Systems. Results indicate that both perceived usefulness and perceived ease of use are direct predictors of attitude. Further, the results reveal that attitude, subjective norm, and perceived behavioral control directly and positively affect the adoption intention of eDemocracy in Jordan. However, subjective norm was found to have the strongest effect. The study also provides important implications for theory and practice.

Pages: 39 to 47

Copyright: Copyright (c) IARIA, 2014

Publication date: March 23, 2014

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-324-7

Location: Barcelona, Spain

Dates: from March 23, 2014 to March 27, 2014